Xinhua reported that Japan largest automaker, Toyota Motor Corp improving product quality would be on top of its agenda for its China business as it seeks more market penetration in the world largest auto market.
The company said it would constantly stress quality in all of its plants in China and pay more attention to feedback from consumers in order to further improve product quality.
Mr Etsuo Hattori China representative of Toyota Motor said "We have set up a Global Quality Special Committee that aims to improve product quality so that consumers can use our products with fewer worries."
The call for increased quality by the company came when Toyota Motor Investment Co Ltd chief spokesman Mr Liu Peng said the company was confident it could properly handle labor disputes which are increasingly being heard as Chinese workers become more vocal about their interests. He said that "In the long term, Toyota will also build a platform for better communications between management and employees."
Toyota said it has always viewed China as one of its most important markets, as two of its joint ventures in China both reported a surge in sales during the first half of the year.
Mr Etsuo Hattori said Toyota also plans to further expand its business in northeast China as a jointly invested new plant is expected to be put into operation during the first half of 2012.
According to figures from the China Association of Automobile Manufacturers, Chinese auto sales rose 47.67%YoY to 9.02 million units in the first half of the year.
