Riding high on the Indian success story of its Chevrolet brand, multi national auto major General Motors is looking at launching its premium and iconic Cadillac in the country soon.
A top company official said that the Indian arm of the American auto giant General Motors currently sells eight sub brands under Chevrolet, Spark, Aveo UVA, Aveo, Optra, Tavera, Captiva, Cruze and the latest, the compact car Beat.
Mr Karl Slym president and MD of GM India told PTI that "Our Chevrolet brand is doing extremely well as every 8 seconds somebody buys our cars. This is a good indicator and India is a growing market with the demand for luxury cars growing...we are looking at introducing our premium brand, Cadillac over the next couple of years.”
In 2010, sales of luxury cars such as Mercedes , Volkswagen , BMW and Audi has grown by 70% as compared to the previous year, thus indicating the rise in demand for such cars and acceptance of new brands.
Cadillac, first launched in 1902, has a presence in 39 countries globally except in markets such as South America, India, SE Asia and Australia. In India, it would be priced in the range of INR 6 to 7 million.
The Detroit-based car-maker, which completes a century in 2011, produces cars and trucks in 31 countries, and sells and services these vehicles through the following division, Buick, GMC, Opel , Vauxhall, and Holden, besides Chevrolet and Cadillac.
Mr Slym added that "Cadillac is a luxury brand and people in India have a brand recall for the same. We have also done a study and have found that it will not be difficult for us to launch the iconic brand in the country.”
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