Flush with the runaway success of its brand Discover, Bajaj Auto plans to launch three more dealerships in Gujarat.
The company opened its 39th dealership in the state at Ahmedabad. The sale of the Discover brand of bikes has so far crossed 175,000 mark in Gujarat. At present, Bajaj Auto's market share in Ahmedabad is at 35% and with the addition of this dealership it hopes to reach 40%.
Mr S Sridhar president motorcycle business of Bajaj Auto said that "We launched the DTS-i powered Discover 100 in July 2009 and it has reached the volumes of more than 80,000 per month within a year of its launch. We next launched the Discover 150 in May 2010 which gave the Indian consumer an opportunity to own a 150cc bike at an affordable price. This strategy gave us instant results adding 35,000 units to the company's sales.”
Speaking on the occasion of launching Bajaj Auto's new dealership in the city, Mr Vimal Sumbly deputy general manager of Bajaj Auto said that "Since its launch in 2009, the overall Discover volumes stand close to 120,000 units per month across India with the launch of this model, we plan to clock volumes of 150,000 per month for fiscal 2011-12."
He further added that "The Discover is a highly accepted model in Gujarat with ever-increasing sales. This model grew by 152 % to 8,526 in 2010-11 and currently sells close to 12,000 in Gujarat." To increase its rural penetration, Bajaj Finance, a sister concern of Bajaj Auto has a started the discount direct cash collection scheme and selected 1300 locations across India out of which 150 are in Gujarat.
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